Mixed Reality & Spatial Computing: Selling products and services anchored in space in the sales process
March 5, 2024

Expanding Realities in Sales and Trade Shows: The Mixed Reality Edge

Welcome back to our “Showcase Sunday” series, where we're exploring the transformative impact of Mixed Reality (MR) and Spatial Computing across different sectors. This week, we delve into the world of sales and trade fairs, demonstrating how MR is reshaping the way products are presented and experienced. Engage with us in this conversation and share your insights and ideas on our LinkedIn community.

This Blog article is about:

    Mixed Reality in Sales: Bringing (Unbuilt) Products to Life

    For industrial companies, the challenge of presenting a product that hasn't yet been built is significant. How do you provide a tangible experience of an intangible product? Mixed Reality offers a compelling solution. By scanning the future location – be it a warehouse or a conference room – MR allows you to place a full-scale or scaled-down version of the product right in the real environment. This offers a comprehensive understanding of the product, from its dimensions to its integration within existing production lines, all without the physical product being present.

    Virtual Reality's Challenges in Event Settings

    Transitioning from the promise of Mixed Reality, it's crucial to acknowledge the limitations of Virtual Reality (VR) in similar contexts. At trade shows, where interaction and engagement are key, VR can unfortunately induce motion sickness in users. The immersive nature of VR, while compelling, often requires a controlled environment to avoid accidents, making it a high-maintenance option for event organizers. Additionally, VR's lack of environmental adaptability and flexibility restricts its use in diverse settings, particularly where multi-user participation is essential.

    The MR Advantage in Immersive Sales Experience

    Mixed Reality (MR), in contrast, offers an user-friendly alternative. With MR, companies can effortlessly showcase large-scale products within limited trade fair spaces. Auto-Adaptive Mixed Reality goes beyond mere display; it immersively integrates products into the existing environment, allowing for interactive exploration and real-time customization. The keyword here is often immersive storytelling: telling a story in every environment that connects with the brand, the product or the service and thus changes the perception of the brand. The flexibility though automatic adaption to the environment with Spatial Computing is a game-changer for sales and marketing professionals, offering a versatile tool for various scenarios, from small conference rooms to expansive trade show floors.

    Mixed Reality & Spatial Computing: Selling products and services anchored in space in the sales process (Mixed Reality image from the Oculus Quest 3)
    Drag

    2Sync's Role in Elevating Trade Fair Experiences

    At 2Sync, we're harnessing the power of MR to redefine sales and trade fair experiences. Our auto-adaptive Mixed Reality solutions, powered by the 2Sync SDK, scan and adapt to any environment in mere seconds. This innovative approach not only synchronizes multiple users within a shared space but also facilitates large-scale, interactive product demonstrations. With our technology, businesses can transform their trade show presence, ensuring that every square inch of their booth is utilized effectively and memorably.

    Join the Spatial Computing Revolution

    Our journey in Mixed Reality has led to successes at various trade fairs, captivating audiences and enhancing brand awareness. We've implemented extraordinary trade fair applications for various companies: this year we realized a trade fair application for one of the leading industrial companies, an experience for one of the largest classical music festivals in Europe, activated the stand for a large educational institution at Gamescom and are currently working on an international trade fair presence for a telecommunications provider. What it's all about: telling a story, impressing visitors and filling the booth or location. A complete success every time so far! Interested in joining this innovative wave? Reach out to us and discover how 2Sync can bring a new dimension to your sales and marketing strategies.

    Our journey with Mixed Reality has led us to collaborate on inspiring projects, including a unique experience for a renowned classical music festival. At 2Sync, our passion extends beyond mere enthusiasm; we're driving the world of Mixed Reality forward with our innovative approaches and software solutions, especially our 2Sync SDK. We're not just creating Mixed Reality experiences; we're pioneering in auto-adaptive Mixed Reality and Spatial Computing, offering solutions that stand out from anything else in the field. If you're interested in exploring how our approach can enhance your next project, we invite you to connect with us. Feel free to use our contact form on the homepage and leave us a message. We'll get back to you as soon as possible and look forward to discussing how we can bring your vision to life with the transformative power of Mixed Reality & Spatial Computing.

    Hi, I'm Julian Zietemann, Co-Founder of 2Sync. On our blog, I share insights about new projects and developments in Spatial Computing and Mixed Reality. Join me here or on LinkedIn for discussions on these exciting tech advancements.